Which Digital Asset Management (DAM) should you choose?

A scaling business needs a Digital Asset Management (DAM) system to effectively manage, organise, and distribute their digital assets, such as images, videos, and other media files. A DAM system provides a centralised location for storing and sharing digital assets, making it easier for employees to find and use them. This results in increased efficiency, productivity, and consistency in branding, as all employees have access to the same up-to-date digital assets.

We take a look at the top 5 DAM systems on the market today:

• Bynder (https://www.bynder.com/)
  Bynder is a cloud-based DAM platform that helps companies manage and distribute their digital assets more efficiently. It offers features such as automatic file conversion, custom branding options, and real-time collaboration. Bynder also provides analytics and reporting tools to help businesses track the usage and performance of their assets.
• AssetBank (https://www.builtbybright.com/assetbank)
  Asset Bank is a feature rich Digital Asset Management (DAM) solution that helps you easily manage, showcase and share your content. From our experience their customer experience is second to none!
• Widen Collective (https://www.widen.com/)
  Widen Collective is a cloud-based DAM platform that helps businesses manage their digital assets and streamline their workflows. It offers features such as asset organisation, version control, and automatic file conversion. Widen Collective also integrates with other tools such as Adobe Creative Suite and Salesforce to provide a seamless workflow for creative teams. Widen are a large corporate, US based company and thus only suitable for larger corporate clients.
• Canto (https://www.canto.com/)
  Canto is a cloud-based DAM solution that helps businesses store, organise, and share their digital assets. It offers features such as metadata tagging, automatic file conversion, and access control. Canto also provides an AI-powered search engine to help users quickly find the assets they need.
• Adobe Experience Manager Assets (https://www.adobe.com/products/experience-manager/assets.html)
  Adobe Experience Manager Assets is a cloud-based DAM platform that helps businesses create, manage, and deliver their digital assets across multiple channels. It offers features such as automatic file conversion, custom branding options, and content distribution tools. Adobe Experience Manager Assets also integrates with other Adobe Creative Cloud apps to provide a seamless workflow for creative teams.

Why do we integrate with a Digital Asset Management (DAM) system?

At Brand Meadow we work with a variety of organisations who store their assets in a variety of different ways. For example, Dropbox and Microsoft Exchange is a popular entry solution. We do have our own basic DAM system which has been a preferred option of choice for a number of organisations. Organisations use it as a method of ‘policing’ what content is added to their Brand Management Toolkit.

With a variety of API options modern, forward-thinking DAM systems can integrate with your Brand Meadow Toolkit.